Hey, up in the Sky… Hey Man!
Have you been challenged recently? I have… I think it started a few months back when my mom was diagnosed with cancer; well, I guess that is really more of a challenge for her than for me... Anyways, she has been undergoing chemo and I am due to visit her back in my birth country, SoCal, fairly soon; but more on that later down the page. Another challenge that I have been dealing with recently is, at work, I have been trying to iron out a bit of a communication problem. This is the kind of communication problem that affects the company’s whole marketing concept and there are a few opposing departments that are butting heads (with me smack in the middle). I am kind of the only marcom guy there and I have been trying to implement a style guide, as well as sweeping reforms to the branding concepts, and to organize the way that information is stored, labeled, and accessed for later retrieval. The guys I work for are Christian, Zionists from Germany ― very ‘yashar’ (straight), accept that ...